11/7/2022 0 Comments Slideshare app for facebook![]() ![]() How to drive B2B marketing results on Twitter: Through tailored audiences and re-marketing, reach prospects who have already expressed interest in your business. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message. 6 Although the use of Twitter is down 8% since 2014, 7 it still ranks second in the list of top social media platforms. ![]() When asked which channels they use to distribute content, 77% of B2B respondents listed Twitter. How to drive B2B marketing results on LinkedIn: Make content marketing on LinkedIn a priority, amplify your messages through employee advocacy, and reach your target audience through paid ads. 4 Additionally, if you’re looking to educate prospects on the value of your solution, LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined. ![]() In fact, 80% of leads sourced through social media for B2B marketers come from LinkedIn. They’re reading status updates, clicking to view articles, and, most important, converting to leads. There are more than 675 million professionals on LinkedIn, 3 and they’re doing more than just looking for new jobs. Read our Social Media Pocket Guide for additional insight or check out our Social Marketing Management RFP Checklist to help choose the right social management technology. Here we explore the four top social media platforms for B2B marketers, plus how you can use each channel to drive immediate results. While B2B marketers still see email as the most important platform to overall content marketing success, LinkedIn ranks higher than all other social platforms, followed by YouTube, Twitter, SlideShare, Facebook, Instagram, and Google+. 1 With a continuously-evolving landscape of channels used to distribute content, how do you decide which ones are right for your business? ![]() In 2017, Facebook had launched the standalone Messenger Kids app, an instant messaging platform for children under the age of 13, which is controlled by a parent's Facebook account.Įarlier this month, the Wall Street Journal published a report that focused on data suggesting that Instagram had a harmful effect on teenagers, particularly teen girls, and that Facebook had made minimal efforts to address the issue.įacebook said on Sunday that the report is "not accurate.According to a study by the Content Marketing Institute, 83% of B2B marketers are using social media as a content marketing tactic. Representatives Kathy Castor and Lori Trahan. "Facebook has completely forfeited the benefit of the doubt when it comes to protecting young people online and it must completely abandon this project," said the lawmakers, who also include U.S. Senators Ed Markey and Richard Blumenthal said on Monday they were pleased by Facebook's decision but said the pause "is insufficient." He spoke in an interview at the Atlantic Festival.įour Democratic lawmakers including U.S. Nick Clegg, Facebook's vice president of global affairs, said on Monday that the company is exploring features that would "nudge" a teen away from content on Instagram that its tech system perceives could be negative, or encourage them to take a break from the app. "The reality is that kids are already online, and we believe that developing age-appropriate experiences designed specifically for them is far better for parents than where we are today," it said, noting that there were app versions of Alphabet Inc's YouTube and ByteDance's TikTok for those under 13. Instagram said in a blog post that building Instagram Kids was the right thing to do, but that it was pausing the work and would continue building on its parental supervision tools. "We won't stop pressuring Facebook until they permanently pull the plug," said Josh Golin, executive director of Fairplay, an advocacy group focused on kids. lawmakers and advocacy groups have urged the social media giant to drop its launch plans, citing safety concerns. Instagram Kids had been touted as requiring parental permission to join, and was supposed to provide ad-free, age-appropriate content, but U.S. Instagram has hit pause on a new app it is creating for kids, the photo-sharing service owned by Facebook Inc said on Monday, in a move that comes amid growing opposition for the project. ![]()
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